What We Build
Four ways to work together. One of them starts everything.
Every engagement is tied to one outcome: predictable, measurable revenue. Below is exactly what that costs and exactly what you get.
Revenue Diagnostic
Credited in full toward a build started within 60 days
The entry point to everything. Three weeks mapping your revenue system end to end — first touch to reorder — with every leak sized in dollars.
What you get
- Full revenue system map: attract → capture → qualify → quote → close → retain → expand
- Every gap quantified in annual revenue, not adjectives
- Prioritized 12-month roadmap, sequenced by return and effort
- Tech stack assessment and recommendation
- Competitive and search visibility analysis
- 90-minute working session with your leadership team
- The complete document, yours to keep and execute with or without me
Who it's for: Any qualified company. This is the front door, and I don't quote a build without it.
Foundation Build
The core infrastructure. For companies whose fundamentals are sound but who have nothing built underneath the marketing.
What we build
- Positioning and messaging architecture
- High-conversion website or funnel, engineered for capture and qualification
- Full tracking, attribution, and a leadership dashboard
- CRM setup, lead routing, and response automation
- Sales handoff process, documented and installed
Who it's for: $10M–$30M companies with a brochure website and no system behind it.
Growth Engine Build
Most common engagement
Everything in Foundation, plus the demand and automation layers that make it compound.
What we build
- Everything in the Foundation Build
- Content and search engine: strategy, production system, and distribution built for industrial buyers
- AI automation layer: lead qualification, quote and RFQ acceleration, CRM hygiene, follow-up sequences
- Sales enablement — collateral, sequences, and objection handling that match the new system
- 90 days of post-launch optimization included
Who it's for: $25M–$75M companies ready to build a channel that doesn't depend on individual reps.
Enterprise Engine
For multi-brand, multi-site, or dealer-network operations where the system has to integrate with how the business actually runs.
What we build
- Everything in the Growth Engine, across multiple brands or locations
- ERP and CRM integration
- Dealer, distributor, and rep portals
- Custom AI workflows built to your operation
- Embedded working sessions with your leadership team
Who it's for: $50M–$100M+ operations, typically PE-backed or post-acquisition.
Operating Partner
6-month minimum
This is not maintenance. It's a fractional growth executive seat — the role I'd be filling if you hired me full time, at a fraction of the cost of the hire.
What's included
- Continuous conversion and performance optimization
- New automation and system buildout as the business changes
- Monthly reporting to your leadership team or board
- A standing seat in your growth conversations
- Direct access — not a ticketing system
Who it's for: Clients post-build who want the system to keep compounding instead of decaying.
Not sure which one?
Start with the teardown. 30 minutes, no cost, no deck. I'll look at what you have and tell you honestly whether there's enough here to be worth a diagnostic.